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Resumé

Hi, I'm Shawn Antonio — I design systems and digital experiences built for real-world constraints

I'm a Toronto-based Product & Brand Designer focused on scalable UX systems, complex flows, and brand-aware digital experiences across web & mobile.

Advertisement for eBay promoting Certified Refurbished Razer laptops with up to 40% off exclusive products, featuring images of Razer laptops on a purple background.
Collage of website pages for Westbrook's flower shop showing product listings, a contact form with map, and a banner with eucalyptus leaves and the text 'Fresh blooms on the regular'.
White text reading 'BLUE STONE' centered on a solid blue background.
Credible Mobile Dashboard on a phone and tablet device.
Telehealth dashboard showing a waiting room participant list, appointment queue, chat between provider and patient, and video sessions with provider and patient thumbnails.
Two purple-themed eBay postcards; one says 'Free listings are here to stay' and the other says 'Goodbye listing fees' with a QR code.
Collage of website pages for Westbrook's flower shop showing product listings, a contact form with map, and a banner with eucalyptus leaves and the text 'Fresh blooms on the regular'.
White text reading 'BLUE STONE' centered on a solid blue background.

Experience

Currently at Qualifacts (formerly OnCall Health), designing tools for providers and clients across 200+ behavioural healthcare networks.

4+

Years in Product Design

7+

Years in Design Industry

Background

Experience

Product (UX/UI): 4+ years / Brand & Marketing: 3+ years
L3 – Product Designer, Qualifacts (2024 – Present)
L2 – Product Designer, Qualifacts (2022 – 2024)
L1 – Jr. Product Designer, OnCall Health (2021 – 2022)
L2 – Digital Designer, Feed Agency (2020 – 2021)
L2 – Designer, Skrumble Technologies (2019 – 2020)
Design & Marketing Assistant, CentreCorp (2019)
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Marketing & Design Coordinator, Small Arms Society (2018)
Branding Apprentice, Shadowblast (2015)

Skills & Qualities

How I excel through research, design, and product strategy
Research & analysis
Journey mapping
Workflow analysis
Stakeholder interviews
Competitive market analysis
UX, UI & visual design
Accessible design
Cross-platform design (web, mobile, tablet)
Design systems
Interactive prototypes
Responsive design
UX writing
Product strategy
Feature prioritization
Design QA review
Working within dev constraints
Agile workflows

Approach

My design ethos, how I think, and how I work with others
Design for everyone
I design with accessibility and real-world behaviours in mind, ensuring every experience is grounded in the user's needs.
Think in systems
I simplify complex workflows through clear, scalable design systems that bring structure, speed, and consistency to each project.
Be collaborative & accountable
Design has always been a collaborative role to me, so I ensure to adapt to ambiguity and stay hands-on throughout each step of implementation.

Projects

Recent work

Driving rapid adoption through a rebuilt provider-centric mobile EHR

Led end-to-end design of a mobile EHR for onsite behavioural health providers. Launched MVP beta within 6 months, achieving 89% provider adoption and 80% feature parity.

2025 / Qualifacts / Mobile, Design Systems, 0 → 1 Launch

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Simplifying how healthcare providers conduct screening, virtual sessions, and handoff with staff

Designed a virtual pre-appointment solution for flexible client screening, follow-up appointment scheduling, and easy handoff for care teams.

2024 • OnCall Health • Web, Mobile

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Increasing attendance through personalized reminders

Instant notification system built for appointment reminders and broadcasts, resulting in a +2x increase in email reminders, +2.3x in voice reminders, and +1.5x in SMS reminders.

2023 • OnCall Health • Web, Mobile

Please reach out to learn more about the process and outcomes for this project.

Increasing engagement through digital assets

Led the execution of high-volume digital campaigns, and supported national initiatives including the Authenticity Guarantee program and major growth campaigns reaching 600k+ impressions.

2020-2021 • eBay • Marketing & Brand Design, UX Design

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Repositioning a local retail brand to drive online sales

Directed a full brand refresh and e-commerce redesign for an Ontario-based retailer, leading to 50%+ increase in online sales within the first month and 2× social engagement year-over-year.

2020 • Westbrook's Flower Shoppe • Web Design, Brand Design

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Boosting event turnout for a non-profit organization

Led redesign & launch of a new website supporting arts, heritage, and environmental programming. Achieved 2.2x the weekly volunteer participation and significant uplift in event attendance following launch.

2019 • CreativeHub1352 • Brand Design, Web Design

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A visual identity for Colbourne Café & Bistro

Creating a brand for the historic bistro in the High Park neighbourhood.

2018 • Colbourne Café & Bistro (Personal Project) • Brand Design

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