A rebrand and website launch that resulted in >50% more online sales within the first month.
Westbrook’s Flower Shoppe was founded in 1974 in Wallaceburg, Ontario. Specializing in premium, hand-made arrangements and uniquely curated decor, Westbrook’s prides themselves on making a house feel like a home.
Westbrook's Flower Shoppe
eCommerce – specialty shops
Brand Identity, UI/UX, Art Direction
Westbrook’s was recently acquired by a new owner who wished to update the visual strategy of the brand while preserving the roots of the company.
Working with an intimate developing team, we aligned the goals of the client to provide a modern refresh of the brand. In addition to Westbrook’s updated brand, we created a website that focuses on providing a streamlined user experience for both desktop and mobile devices, and a visual strategy for social media.
I worked closely with the project manager to provide design concepts of a new direction for the branding guidelines, which includes responsive logos, accompanying colour palette, and a pair of typefaces that compliment the brand’s personality. I also created wireframes and hi-fi mock ups of the website, designing a simplified checkout process with the user in mind.
