Focus Areas
Brand Identity, Design & Development, Art Direction

Skrumble Technologies was founded in 2014 with the goal to help both business and individuals regain ownership of communication. Adapting a new identity, Bluestone Venture Group aims to continue working towards its original mission with the use of blockchain technology and expand the business into new ventures.

Skrumble Technologies is expanding into other industries and wishes to redesign the brand to reflect their new business goals. Although the organization still focuses on digital communications and blockchain technology, Skrumble wishes to position themselves as an established firm to enter into different industries.

The Challenge

Creating the overall visual identity, I collaborated with the rest of Skrumble's in-house marketing team to help attract a broader and specific target market.

My Role

Working closely with the Founders of the company, we were able to define the new brand name, the project goals, ideal outcomes, and a new positioning strategy to help Skrumble into a new market.

Our Solution

Brand Positioning

Bluestone Venture Group is both a B2B/B2C company, providing technology and platforms in the finance, tech, cryptocurrency, and entertainment industries to provide a secure experience. Brands and like-minded individuals who want to stay in control of their privacy and security are Bluestone's target audience.

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Brand Colours
Bluestone's colour palette is simple yet timeless, featuring a vibrant blue that is accompanied by muted tones.

Office & Merchandise
During the conceptualization of the new brand identity, I created mockups for an overall brand moodboard including all new stationary, letterheads, personalized keycards, and various merchandise that had been made for the original brand.