BTW Exchange
Brand Identity, Social Media, Animation, UI/UX
Focus Areas
Brand & Identity, Adaptive Design, Animation, Social Media

Links
BTW Website
BTW Medium
BTW Twitter

BTW is a community-driven digital asset exchange that strives to provide financial freedom for everyone. During my role at Bluestone Venture Group (formerly Skrumble), I helped to create and maintain the overall identity of the exchange by developing blog posts, visuals for social media, the exchange and website.

Identity
Working in a team of 4, we adapted the existing BTW logo to web-based applications.
#001e87
R 0
G 30
B 135
#0025f4
R 0
G 46
B 234
#f26c34
R 242
G 108
B 52
#f7f2e0
R 247
G 242
B 224
#231f20
R 35
G 31
B 32
Brand Colours
I established the brand colours for BTW, which includes a mix of blues, a vibrant orange, and warm-toned neutrals.
Headings
Helvetica Now Bold
Body
Helvetica Now Regular